How to time individual e-mails to get more clicks
Consider stealing this company’s sweet idea to get more prospects to open your e-mail. Mint.com, an online financial management company that’s won awards for its savvy online marketing, uses “sent-time...
View ArticleE-mail more prospects will click on: A 6-pt blueprint
E-marketing giant MailerMailer’s bi-annual E-Mail Marketing Metrics Report just revealed the six key factors that determine whether or not prospects open (and respond to) e-mail. Here are the study’s...
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Top 9 subject line words that get e-mail opened, read
Think using the word “free” in a subject line will get your e-mail trapped in spam filters? Don’t believe it. That’s the advice e-mail experts at MailerMailer.com have for marketers after analyzing...
View ArticleBut when will they open your email?
Most savvy marketers have figured out the best time to launch an email blast – Thursday at 10 a.m., or Monday at 8 p.m., for example. But that targeting is now going down to a more granular level, and...
View ArticleThe art of email: Building a smart, timely campaign to hook more customers
Remember when all you did was put a stamp on an envelope and mail it? Try sharing that memory with an eye-rolling, young hotshot who claims to know everything about email – and likes to remind you of...
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